1

Servitization of business: Adding value by adding services

Sandra Vandermerwe, Juan Rada
Journal:
European Management Journal
Year:
1988
Language:
english
File:
PDF, 1.12 MB
english, 1988
2

From fragmentation to integration: A conceptual Pan-European marketing formula

Sandra Vandermerwe
Journal:
European Management Journal
Year:
1989
Language:
english
File:
PDF, 587 KB
english, 1989
3

Making strategic change happen

Sandra Vandermerwe, Andre Vandermarwe
Journal:
European Management Journal
Year:
1991
Language:
english
File:
PDF, 980 KB
english, 1991
4

The electronic `go-between service provider': a new `middle' role taking centre stage

Sandra Vandermerwe
Journal:
European Management Journal
Year:
1999
Language:
english
File:
PDF, 188 KB
english, 1999
5

GOOD BUSINESS MAKES POOR CUSTOMERS GOOD CUSTOMERS

Jamie Anderson, Martin Kupp, Sandra Vandermerwe
Journal:
Business Strategy Review
Year:
2010
Language:
english
File:
PDF, 787 KB
english, 2010
6

Customers drive corporations

Sandra Vandermerwe, Michael D. Oliff
Journal:
Long Range Planning
Year:
1990
Language:
english
File:
PDF, 819 KB
english, 1990
7

The market power is in the services: Because the value is in the results

Sandra Vandermerwe
Journal:
European Management Journal
Year:
1990
Language:
english
File:
PDF, 1.08 MB
english, 1990
8

Integrating computers and marketing management: A European overview

Sandra Vandermerwe, William Carney
Journal:
European Management Journal
Year:
1988
Language:
english
File:
PDF, 710 KB
english, 1988
9

A framework for constructing Euro-networks

Sandra Vandermerwe
Journal:
European Management Journal
Year:
1993
Language:
english
File:
PDF, 838 KB
english, 1993
10

Strategies for a pan European market

Sandra Vandermerwe
Journal:
Long Range Planning
Year:
1989
Language:
english
File:
PDF, 931 KB
english, 1989
11

Becoming a customer “owning” corporation

Sandra Vandermerwe
Journal:
Long Range Planning
Year:
1996
Language:
english
File:
PDF, 1.58 MB
english, 1996
12

Building seamless service structures: Some whys, whats, hows

Sandra Vandermerwe
Journal:
European Management Journal
Year:
1994
Language:
english
File:
PDF, 869 KB
english, 1994
13

The corporate entrepreneur: leading organizational transformation with feeling

Vandermerwe Sandra, Sue Birley
Journal:
Long Range Planning
Year:
1997
Language:
english
File:
PDF, 1.51 MB
english, 1997
14

Making internal services market driven

Sandra Vandermerwe, Douglas Gilbert
Journal:
Business Horizons
Year:
1989
Language:
english
File:
PDF, 712 KB
english, 1989
15

Euro-Consumers in 1992

Sandra Vandermerwe, Marc-Andre L'Huillier
Journal:
Business Horizons
Year:
1989
Language:
english
File:
PDF, 577 KB
english, 1989
16

Quality in services: The ‘softer’ side is ‘harder’ (and smarter)

Sandra Vandermerwe
Journal:
Long Range Planning
Year:
1994
Language:
english
File:
PDF, 1.87 MB
english, 1994
17

The process of market-driven transformation

Sandra Vandermerwe
Journal:
Long Range Planning
Year:
1995
Language:
english
File:
PDF, 1.58 MB
english, 1995
18

Youth consumers: Growing pains

Sandra Vandermerwe
Journal:
Business Horizons
Year:
1990
Language:
english
File:
PDF, 646 KB
english, 1990
20

Breaking Through, 2nd Edition ||

Vandermerwe, Sandra
Year:
2014
Language:
english
File:
PDF, 2.63 MB
english, 2014
21

Customer‐minded growth through services

Vandermerwe, Sandra
Journal:
Managing Service Quality
Year:
2003
Language:
english
File:
PDF, 62 KB
english, 2003
22

The Internationalisation of Services

Vandermerwe, Sandra, Chadwick, Michael
Journal:
Service Industries Journal
Year:
1989
Language:
english
File:
PDF, 747 KB
english, 1989
23

European Manufacturers Shape Up for Services

Vandermerwe, Sandra, Matthews, William H., Rada, Juan F.
Journal:
Journal of Business Strategy
Year:
1989
Language:
english
File:
PDF, 374 KB
english, 1989
24

Increasing returns: Competing for customers in the global market

Sandra Vandermerwe
Journal:
Journal of World Business
Year:
1997
Language:
english
File:
PDF, 1.65 MB
english, 1997
25

New competitive spaces: Jointly investing in new customer logic

Vandermerwe, Sandra
Journal:
The Columbia Journal of World Business
Year:
1996
Language:
english
File:
PDF, 4.02 MB
english, 1996
26

The corporate entrepreneur: Leading organizational transformation

Sandra Vandermerwe, Sue Birley
Journal:
Long Range Planning
Year:
1997
Language:
english
File:
PDF, 1.28 MB
english, 1997